ITP 2.1: Why you won’t make your advertising targets, but will finally understand how cookies work
Last February, Apple introduced version 2.1 of their so-called Intelligent Tracking Prevention (ITP) causing major impact on a number of fields: A/B testing, analytics, affiliate marketing, conversion tracking and most importantly remarketing. The short version is you won’t be able to target Safari users after seven days. The long version takes us back to the internet in the ‘90s and makes you rethink the results of your online ad spend.
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A Visual Leviathan: Hobbes' Schizophrenic Writing
I have spent many hours of my life devoted to studying Thomas Hobbes' book Leviathan. It was published in 1651 and is considered a starting point of modern political philosophy. There is however a strange dichotomy between the first part of the book and the second part of the book. Read on to see how I've used data visualisation to show that difference.
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Too Much Information Syndrome (And A Cure)
Humans are built to distinguish signal from noise. We have a general ability to, in an instant, understand what is important and what is not. With more and more distraction and noise heading our way, we need the mental tools to do the heavy lifting for us. Read on to learn about three mental tool that not only help us better understand the world, but also help us make better data visualisations and presentations.
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