Hey! I'm Dumky, analytics engineer.
I've spent the first half of my working life in web analytics turning Google Tag Manager (GTM) inside out.
Nowadays I spend most of my time dusting off old data models
and scrubbing ingestion pipelines clean in distributed data platforms.
8 ways to optimise Google Tag Manager (GTM) for speed and performance
Google Tag Manager makes it incredibly easy to add marketing tags to your site. From registering ads conversions and transactions to sophisticated tags that segment users based on the weather in their current location, you can go crazy without having to go back to your development team every time. But that doesn't mean you should do it all. While your dev and SEO teams are working hard to reach their pagespeed goals all the marketeers are having a proverbial party in their yard. Here you'll find a few tips to keep your GTM container lean and fast.