Beyond Measure

Own your web analytics pipeline for €0.02 per day: Snowplow, Terraform, dbt, BigQuery and Docker Running Snowplow for your (web) analytics pipeline to expensive? Here's a €0.02/day minimal, serverless version of Snowplow open source that you can deploy for your blog or website with Terraform (on GCP/BigQuery) in 5 minutes giving you full ownership of a web and app analytics pipeline from data collection to custom data models (👋 goodbye Google Analytics). Continue reading...

snowplow GA4 gcp BigQuery Terraform dbt Docker

29 min read

Fetching IPv4 CIDR ranges from AWS, GCP, Azure and Cloudflare for bot detection with Python Bots usually run on one of the major cloud providers. Identifying them can be a big factor in determining the quality of your traffic. Whether that's for web analytics or threat mitigation, it's useful to have an overview of IP ranges to identify in bot scoring. Continue reading...

bots cloud AWS gcp Azure cloudflare python

3 min read

Automatically Lint and Publish your Snowplow Schemas with Github Actions Snowplow schemas are a great way to codify expected data in JSON format. Using Github actions you can make them eevn more powerful by automatically checking for typos, validity, and other errors as well as directly publishing them to your production environment with no manual action. Continue reading...

snowplow json-schema github-actions yaml

5 min read

Using Search Console BigQuery data with NLP to extract and group by the most important topics With the recent update to Google Search Console (GSC) allowing exports to BigQuery we can now leverage some power features of BigQuery to do text processing and extract topics from our search queries with a simple JavaScript UDF. Continue reading...

NLP BigQuery SEO javascript

6 min read

Why web analytics is still a mess in 2023 Web analytics still feels 'messy' in 2023. Why is it so hard to solve the problem of web analytics? Let's dive into some of the misconceptions that fuel the mess, like the ideas that websites are easy, are visited by people, that web analytics is about tracking poeple, that we have all the tools we need, and that web analytics is actually important. Continue reading...

analytics reflection 2023

9 min read

Mastering Time in dbt: Incremental Merging of Estimates and Actuals for large datasets Managing incrementality (change over time) in a large database is hard. Dbt can help us alleviate some of the pain by making the selection of incremental strategies we have easier to choose from. Lets look at updating an example sales table with actuals and estimates over time. Continue reading...

dbt BigQuery incrementality

8 min read

Create your own API from BigQuery data in minutes with SQL exports and Cloudflare Workers Want to have data from BigQuery publicly available? Create a simple API with BigQuery scheduled queries, JSON exports and a Cloudflare Worker to map the right URL to the right data. Continue reading...

SQL BigQuery javascript

4 min read

Dbt In a Box: Using Google Cloud Run and BigQuery to run your dbt SQL models from a Docker container Dbt is a great tool for data transformation. Snowplow is great for collecting web analytics data. What if you could harvest the power of both for just a few cents a day by running dbt in a Docker container on Google Cloud Run Jobs? Continue reading...

dbt snowplow BigQuery Docker gcp cloudbuild

13 min read