Is GTM slowing down your site? Or are your developers or SEO consultants going on about how GTM is showing up in the Google Page Speed Insights report? Let me show you how to load GTM faster and also make it more secure in the process by building a caching proxy using Cloudflare Workers.
Google Tag Manager makes it incredibly easy to add marketing tags to your site. From registering ads conversions and transactions to sophisticated tags that segment users based on the weather in their current location, you can go crazy without having to go back to your development team every time. But that doesn't mean you should do it all. While your dev and SEO teams are working hard to reach their pagespeed goals all the marketeers are having a proverbial party in their yard. Here you'll find a few tips to keep your GTM container lean and fast.