Why you should stop using Google Analytics (as we know it)
Google Analytics has grown to be the most common means of tracking web behaviour since its launch in 2005. However, the tool itself hasn’t really been updated since the launch of its ‘Universal Analytics’ in 2012. That’s almost eight years ago, and eight years is a long time in the online world. Now might just be the right time to ditch the good, old Analytics and start using, yes, Google Analytics.
GTM Custom Templates: how to think about building your own