Hey! My name is Dumky, I'm an analytics engineer and like to talk about Google Tag Manager, analytics, web site security, javascript, automated testing, online marketing ethics and —every now and then— my philosophy education.
Building a complete tag monitoring solution for Google Tag Manager
Do you know if all your tags are used in Google Tag Manager or if you can remove some? Do you know if they work for all your users? Or if they fire on the right dataLayer events and how long they take to execute? Follow along for a complete solution to monitor your Google Tag Manager implementation including a dashboard. Tag monitoring will allow you to understand if important tags are actually firing for real users on your site and see when they break down.
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Real Time Analytics Monitoring with Google Sheets
Whether it's because you don't want your business to lose money or because you just like to watch videos on YouTube, automating your analytics monitoring can help you sit back and relax knowing that everything's under control. This time we'll look at how a simple Google Sheet can help you check your analytics on the fly with the Google Analytics Real Time Reporting API.
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Measuring with DataLayers, Data Attributes, Meta Tags and Webhooks: When to use what
When asking developers to add extra information to a site like a user ID, user login status, page category, or product price the conversation that ensues can be confusing. Do you want everything in a dataLayer push? Is it a data-attribute for the element on page? And how does that match with what your SEO colleague wants? Let's find out!
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Using Puppeteer to automate your google analytics testing
Testing your analytics setup regularly can help you prevent uncomfortable situations with your boss or client when there's been another change on the site and suddenly all your campaigns and goals have zero conversions. We will look at how to test the actual requests that are being sent to Google Analytics, Facebook, or any other place you have your tags pointed at.
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Analytics and tag testing with Cypress
One thing that's often overlooked in setting up your analytics is making sure it keeps working. When you add new tags or your developers deploy new versions it's easy to forget about your site tracking until the revenue in your ecommerce reports drops to zero. That's usually the point where accusations fly back and forth past the office chairs and the boardroom starts asking uncomfortable questions. So let's set up some tests for your analytics and tag management.
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