Beyond Measure

• Tf-Idf in Google Sheets: implementing text analysis, keyword counting, tokenisation and stemming in a spreadsheet Google Sheets, the online Excel alternative, is basically the Swiss army knife of any modern knowledge worker. We're adding to it's multitude of uses and abuses today by creating a custom Tf-Idf model _in_ Google Sheets. A Tf-Idf model can help us digest large quantities of text like reviews, comments, feedback, chat histories, and even 17th century philosophy books with ease. Continue reading...
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  6 min read
• Cookie Consent: A Simple Checklist for Compliance With terms like GDPR, Cookies, ePrivacy Directive, ePrivacy Regulation, ITP, ETP, most people's heads will start spinning. Nonetheless, not complying with privacy regulation can be a costly business in multiple ways. Find out what's what and how to check if your website is compliant. Continue reading...
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  6 min read
• The 5 essential steps of a (web) analytics pipeline: collection, routing, ingestion, storage and visualisation When we think of analytics we think of tools like Google Analytics, Mixpanel or even Tableau or PowerBI. But analytics is not just a tool. When we understand the mechanisms behind these tools we are ready to see what each of them brings to the table and how they might solve the problems for the unique snowflakes that we are. Continue reading...
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  10 min read
• Why Google’s new GTM server-side tagging solution is a big win-win for both your website and Google. Just a few days ago Google released a new version of their tag management system: Google Tag Manager Server-Side. Here’s why it’ll have a massive impact on analytics, advertising, A/B-testing, privacy and Google’s own cloud solutions. What on earth is server-side tagging and why do I need it? Continue reading...
  google gtm server-side tag-manager

  3 min read
• Building a complete tag monitoring solution for Google Tag Manager Do you know if all your tags are used in Google Tag Manager or if you can remove some? Do you know if they work for all your users? Or if they fire on the right dataLayer events and how long they take to execute? Follow along for a complete solution to monitor your Google Tag Manager implementation including a dashboard. Tag monitoring will allow you to understand if important tags are actually firing for real users on your site and see when they break down. Continue reading...
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  3 min read
• Real Time Analytics Monitoring with Google Sheets Whether it's because you don't want your business to lose money or because you just like to watch videos on YouTube, automating your analytics monitoring can help you sit back and relax knowing that everything's under control. This time we'll look at how a simple Google Sheet can help you check your analytics on the fly with the Google Analytics Real Time Reporting API. Continue reading...
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  10 min read

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