- Speeding up GTM with a caching proxy using Cloudflare Workers Is GTM slowing down your site? Or are your developers or SEO consultants going on about how GTM is showing up in the Google Page Speed Insights report? Let me show you how to load GTM faster and also make it more secure in the process by building a caching proxy using Cloudflare Workers. Continue reading...
- Using GTM with a Content Security Policy (CSP) and impress your DevOps team in the process The internet is a beautiful place. If you think chaos is beautiful, that is, because it is also a place where everyone and everything is hacked, abused, and manipulated for money, status or just the lolz. To prevent your precious Google Tag Manager implementation —and your entire site for that matter— from falling victim to malicious code taking over checkout funnels or secretly listening to form input from visitors it's time to implement a Content Security Policy (CSP). Continue reading...
- Tf-Idf in Google Sheets: implementing text analysis, keyword counting, tokenisation and stemming in a spreadsheet Google Sheets, the online Excel alternative, is basically the Swiss army knife of any modern knowledge worker. We're adding to it's multitude of uses and abuses today by creating a custom Tf-Idf model _in_ Google Sheets. A Tf-Idf model can help us digest large quantities of text like reviews, comments, feedback, chat histories, and even 17th century philosophy books with ease. Continue reading...
- Cookie Consent: A Simple Checklist for Compliance With terms like GDPR, Cookies, ePrivacy Directive, ePrivacy Regulation, ITP, ETP, most people's heads will start spinning. Nonetheless, not complying with privacy regulation can be a costly business in multiple ways. Find out what's what and how to check if your website is compliant. Continue reading...
- The 5 essential steps of a (web) analytics pipeline: collection, routing, ingestion, storage and visualisation When we think of analytics we think of tools like Google Analytics, Mixpanel or even Tableau or PowerBI. But analytics is not just a tool. When we understand the mechanisms behind these tools we are ready to see what each of them brings to the table and how they might solve the problems for the unique snowflakes that we are. Continue reading...
- Why Google’s new GTM server-side tagging solution is a big win-win for both your website and Google. Just a few days ago Google released a new version of their tag management system: Google Tag Manager Server-Side. Here’s why it’ll have a massive impact on analytics, advertising, A/B-testing, privacy and Google’s own cloud solutions. What on earth is server-side tagging and why do I need it? Continue reading...
Beyond Measure
Dumky de Wilde
Hey! I'm Dumky, analytics engineer. I've spent the first half of my working life in web analytics turning Google Tag Manager (GTM) inside out. Nowadays I spend most of my time dusting off old data models and scrubbing ingestion pipelines clean in distributed data platforms.