Hey! I'm Dumky, analytics engineer.
I've spent the first half of my working life in web analytics turning Google Tag Manager (GTM) inside out.
Nowadays I spend most of my time dusting off old data models
and scrubbing ingestion pipelines clean in distributed data platforms.
Language Detection in SQL with BigQuery Remote Functions
DocTags: automatically generate documentation from the notes field in Google Tag Manager (GTM)
GTM DocTags is a lightweight documentation generator for Google Tag Manager. It uses the notes field on tags, triggers and variables in Google Tag Manager —does anybody even use the note field?— and grabs that and some additional info through the GTM API to create a set of markdown files. The markdown files can be stored in Google Cloud Storage and rendered at runtime with Docsify to create a fully searchable, neat looking documentation site that you can serve your developers and other team members.
Building a complete tag monitoring solution for Google Tag Manager
Do you know if all your tags are used in Google Tag Manager or if you can remove some? Do you know if they work for all your users? Or if they fire on the right dataLayer events and how long they take to execute? Follow along for a complete solution to monitor your Google Tag Manager implementation including a dashboard. Tag monitoring will allow you to understand if important tags are actually firing for real users on your site and see when they break down.
Using Puppeteer to automate your google analytics testing
Testing your analytics setup regularly can help you prevent uncomfortable situations with your boss or client when there's been another change on the site and suddenly all your campaigns and goals have zero conversions. We will look at how to test the actual requests that are being sent to Google Analytics, Facebook, or any other place you have your tags pointed at.