Hey! I'm Dumky, analytics engineer.
I've spent the first half of my working life in web analytics turning Google Tag Manager (GTM) inside out.
Nowadays I spend most of my time dusting off old data models
and scrubbing ingestion pipelines clean in distributed data platforms.
Real Time Analytics Monitoring with Google Sheets
Whether it's because you don't want your business to lose money or because you just like to watch videos on YouTube, automating your analytics monitoring can help you sit back and relax knowing that everything's under control. This time we'll look at how a simple Google Sheet can help you check your analytics on the fly with the Google Analytics Real Time Reporting API.
Using Puppeteer to automate your google analytics testing
Testing your analytics setup regularly can help you prevent uncomfortable situations with your boss or client when there's been another change on the site and suddenly all your campaigns and goals have zero conversions. We will look at how to test the actual requests that are being sent to Google Analytics, Facebook, or any other place you have your tags pointed at.