visualisation

The 5 essential steps of a (web) analytics pipeline: collection, routing, ingestion, storage and visualisation When we think of analytics we think of tools like Google Analytics, Mixpanel or even Tableau or PowerBI. But analytics is not just a tool. When we understand the mechanisms behind these tools we are ready to see what each of them brings to the table and how they might solve the problems for the unique snowflakes that we are. Continue reading...

analytics data google-analytics gtm reporting tracking visualisation

10 min read

A Visual Leviathan: Hobbes' Schizophrenic Writing I have spent many hours of my life devoted to studying Thomas Hobbes' book Leviathan. It was published in 1651 and is considered a starting point of modern political philosophy. There is however a strange dichotomy between the first part of the book and the second part of the book. Read on to see how I've used data visualisation to show that difference. Continue reading...