Hey! My name is Dumky, I'm an analytics engineer and like to talk about Google Tag Manager, analytics, web site security, javascript, automated testing, online marketing ethics and —every now and then— my philosophy education.
itp
Cookie Consent: A Simple Checklist for Compliance
With terms like GDPR, Cookies, ePrivacy Directive, ePrivacy Regulation, ITP, ETP, most people's heads will start spinning. Nonetheless, not complying with privacy regulation can be a costly business in multiple ways. Find out what's what and how to check if your website is compliant.
Continue reading...
ITP 2.1: Why you won’t make your advertising targets, but will finally understand how cookies work
Last February, Apple introduced version 2.1 of their so-called Intelligent Tracking Prevention (ITP) causing major impact on a number of fields: A/B testing, analytics, affiliate marketing, conversion tracking and most importantly remarketing. The short version is you won’t be able to target Safari users after seven days. The long version takes us back to the internet in the ‘90s and makes you rethink the results of your online ad spend.
Continue reading...
