Adding Geo and ISP data to your analytics hits with Snowplow and Cloudflare Workers ·
In this post we'll look at how to add geo and ISP data to your analytics hits with Snowplow and Cloudflare Workers, an approach that you can also re-use for GA4.
In this post we'll look at how to add geo and ISP data to your analytics hits with Snowplow and Cloudflare Workers, an approach that you can also re-use for GA4.
Bots usually run on one of the major cloud providers. Identifying them can be a big factor in determining the quality of your traffic. Whether that's for web analytics or threat mitigation, it's useful to have an overview of IP ranges to identify in bot scoring.
Server-side tracking is all the rage these days, but let me tell you about the uber-coolest kid on the blockchain: edge analytics. I'm kidding, there's no such thing as edge analytics (except maybe for IoT devices), but there is the possibility to intercept requests on the 'edge' of the network. Using Cloudflare Workers, you can send data to Google Analytics for all kinds of scenarios, even for users visiting pages THAT DON'T EVEN EXIST!